Overall Title: Online Advertising in Commercial and Public Service Contexts
Written Piece: Online Advertising in China: Public Service Advertising
Practical Piece: Public Service Advertising–’LOVE EYE’
Written Piece:
A. Why I choose this topic?
B. Topic:
C. Methodology: Case Study
D. Structure:
1. Introduction:
2. Online advertising:
2.1 Early periods
2.2 Nowadays
2.3 Compare with other new advertising, such as: mobile advertising
3. Strengths –possibilities of online advertising
3.1 compare with traditional advertising (eg: TV advertising)
3.11 the method of communication
3.12 the range of communication
3.13 the information capacity
3.14 interactive
3.2 application of the online Advertising in interactive marketing
3.21 the meaning
3.22 Features
3.3 the type of application of the online Advertising
3.31 Blog
3.32 Podcast
3.33 Games
3.34 Web site, Flash, Web page
4. Weaknesses — Why the advertising will be likely to fail in the Internet?
4.1 the limited audiences
4.2 the advertising creativity limitations
5. Opportunities—online advertising how to exist in new media times
5.1Creative:
5.11Technologies: new form to creative advertising—Stop-Motion Animation (related with my final project)
5.12 Ideas: the content of advertising
5.2 Amalgamation: combine with traditional advertising
6. Online Public service advertising (related with my final project)
6.1 Describe the general brief the history of public service advertising
6.2 Advantages
6.3 Disadvantages
6.31 Public service advertising is a produce of cultural industry.
According to Adorno, T & Max, H (2005) said cultural industry is not art, is business. And even culture industry control audiences.
6.32 The Internet user are not audiences.
Liebes, T (2005) argues that the Internet users are not audiences, and even he describes why Internet users are not audiences.
7. Case Study (2-3 cases) — online Public service advertising
8. Conclusion
E.Questions:
Practice:
A. the aim
B. Context
C. Form: stop-motion animation, animation
D. show the vedio
E. Questions:
1. Could you give me some ideas to improve this story?
2. I want to do a character made of clothing or other material, then put this character to the real life to present the story,do you think is it a good way to show this story? or I do a character and all of material by computer. I am not sure which one is the best one.
1. Introduction: I will explain why I want to study this area, introduce the structure of this paper, and show my general comments in my dissertation
2. Online advertising:
2.1 Early periods
2.2 Nowadays
2.3 Compare with other new advertising, such as: mobile advertising
In my opinion, mobile advertising as a kind of new advertising is not genuine new advertising. Mobile advertising is the transformation of traditional advertising, but Online Advertising shows some new forms.
3. Strengths –possibilities of online advertising
3.1 compare with traditional advertising (eg: TV advertising)
3.11 the method of communication
3.12 the range of communication
3.13 the information capacity
3.14 interactive
3.2 application of the online Advertising in interactive marketing
3.21 the meaning
3.22 Features
3.3 the type of application of the online Advertising
3.31 Blog
3.32 Podcast
3.33 Games
3.34 Web site, Flash, Web page
4. Weaknesses — Why the advertising will be likely to fail in the Internet?
4.1 the limited audiences
As I see, compare with the audiences of TV advertising, audiences of the Internet advertising is limited by some special situation. For instance, some people don’t know how to use computer, those people couldn’t get information from the Internet.
4.2 the advertising creativity limitations
The common size of the Internet advertising is 468* 60(80) pixel. It is difficult to do advertising creativity in such a small advertising space.
5. Opportunities—online advertising how to exist in new media times
Nowadays, the most audiences get advertising information from the traditional advertising at the first, and then collect others from new advertising. Therefore, the problem about the Internet advertising how to exist in new media times is a worthwhile study.
5.1Creative:
5.11Technologies: new form to creative advertising—Stop-Motion Animation (related with my final project)
5.12 Ideas: the content of advertising
5.2 Amalgamation: combine with traditional advertising
6. Online Public service advertising (related with my final project)
6.1 Describe the general brief the history of public service advertising
6.2 Advantages
6.3 Disadvantages
6.31 Public service advertising is a produce of cultural industry.
According to Adorno, T & Max, H (2005) said cultural industry is not art, is business. And even culture industry control audiences.
6.32 The Internet user are not audiences.
Liebes, T (2005) argues that the Internet users are not audiences, and even he describes why Internet users are not audiences.
7. Case Study (2-3 cases) — online Public service advertising
8. Conclusion
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